Sign up to receive regular updates about children’s play and playwork

Communication Preferences

Please state how you would prefer to be contacted.
To view our privacy policy, click here.

Back to News

The Role of Toys in Play report


The Role of Toys in Play report published by Ribena shows that 46 per cent of children enjoy playing with boxes instead of other toys and games whereas only 21 per cent preferred the latest expensive gadgets.

The report also states that ‘One in seven parents actually report that their children played longer with Christmas present packaging than the actual toy’.

The results are based on a survey of 2000 parents of children aged 3 to 18.

The final chapter of the Ribena Plus Play report has been published prior to the annual list of top toys for Christmas being released (31 October). The report states that a third of parents feel ‘pressured’ into buying expensive gifts for their children by annual toys lists, with almost half of parents spending over £200 on children at Christmas.

Further findings from the report include: 65 per cent of children play indoors most often in their free time and 17 per cent say they don’t play outdoors at all.

Download The Role of Toys in Play report

More information