'Kids crave more adventure' research

29 July 2010

Research by Elastoplast 'reveals that while 85% of parents think adventure is an important part of their children's lives, many parents don't allow their kids to enjoy new experiences'.

The research also found that '85% of kids crave more adventure in their lives, [but] over half of all kids surveyed have never even camped in their back garden, laid down to watch the stars in the night sky or watched the sun rise'.

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