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Play Must Stay – new API campaign


A new campaign – Play Must Stay – launched by the Association of Play Industries (API) is calling for an investment in public playgrounds and for a UK Government Cabinet Minister for Children & Young People.

The campaign is based on a Mumsnet survey commissioned by API of over 1100 parents of children aged 2 to 12 across the UK. The survey findings include:

  • ‘61% of parents with access to a playground said it makes their child play outside more’
  • ‘35% of parents have experienced closure or neglect of their local playground’
  • ‘Almost half of parents said overall said their child prefers screen time over other activities’, but this increases to ‘70% for children aged 10-12’.


More information