Playday 2014

Playday 2014 took place on Wednesday 6 August. 

Welsh children go out to play on playday – new report highlights play’s wider benefits

Today, children and young people from Wales will join with thousands of others across England, Scotland and Northern Ireland to celebrate Playday – the national day for play – as new research highlights for the first time the measurable difference that play makes, not just to children but also to families and communities.

Commissioned by the UK’s Children’s Play Policy Forum, The Play Return: A review of the wider impact of play initiatives report evidences the importance of play to the health, wellbeing, social and educational development of children; and the importance of play in supporting children to develop essential skills and knowledge as they mature.

Author of the report, Tim Gill said:

‘At the core of the report is the message that not only does outdoor play impact significantly on the lives of children and young people, it also in many cases can provide a basis for the transformation of wider communities’.

Tim added:

‘From the perspective of politicians and policy makers, the report highlights that investing in play can, and does lead to multiple benefits including improved educational attainment, a healthier society and increased levels of tolerance within and between communities’.

The report findings clearly reinforce the Playday 2014 campaign messages. Now in its 27th year, Playday provides an opportunity for children, young people, parents and communities to come together to enjoy playing. As well as a celebration of children’s right to play, Playday is a campaign that highlights why play is crucial for children and young people’s health, wellbeing and happiness.

Director of Play Wales, Mike Greenaway said:

‘Playing promotes children’s development, creativity and independence. Playing is a way to make friends and meet new people, learn about the world around us, develop new skills and a way for children to challenge themselves.’

Mike added:

‘This year, we have received an unprecedented level of interest from Assembly Members wishing to visit Playday events in their constituencies – another sign of the increasing recognition of the importance of play to children’s lives.’

Across Wales a number of Playday events are taking place today, ranging from small community based play sessions through to larger play events organised in local parks and communities by Local Authorities and voluntary organisations.

For information about other Playday events taking place across Wales visit the Events section

Download The Play Return: A review of the wider impact of play initiatives

Playday 2014 theme

The Playday 2014 campaign theme is Play is…

The Playday 2014 Play is... campaign is spreading the word about why play is crucial for children and young people’s health, wellbeing and happiness. The campaign recognises that:

  • Play supports children’s physical and emotional wellbeing.
  • Play promotes children’s development, creativity and independence.
  • Play allows children to find out about themselves and the world around them.
  • Playing is fun and children and young people should enjoy themselves.


We are launching a new Facebook page to support the Playday 2014 campaign. Over the coming weeks, we will update the Facebook page with all the latest campaign news, including ideas on how you can use the Play is… campaign to spread the word about the importance of play for children and young people. You can also keep up to date through Twitter. In the meantime, here are a few ideas on how you can get involved:

  • Hold a Playday celebration – big or small, whatever you do will help raise awareness about children and young people’s right to play.
  • Help spread the Playday word – post it, Tweet it, blog it! Repost from our Twitter and Facebook and use the #Playday2014 hashtag.
  • Become a Playday supporter – if your organisation is passionate about children and young people’s play, contact us to find out about becoming a Playday 2014 supporter.

However you decide to get involved, there's lots of advice and guidance available on the Facebook page to get you started - and more will be coming soon!  

So, whether you've got kids, you work with kids, or you're a big kid yourself, Playday needs you!

For details of Playday celebrations taking place across Wales visit our Events section

Visit the Playday 2014 Facebook page

2014 resources

Download campaign poster (A5)

Download campaign poster (A4)

Download campaign poster (A3)


Download event poster (A5)

Download event poster (A4)

Download event poster (A3)

Other resources 

These resources were produced for past Playday campaigns but may still be useful for this year's event planning.

Get organised guide (2010)

Playday - Your guide to holding an inclusive event

Playday event planning checklist

Sign up to receive regular updates about children’s play and playwork

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